My aim is to unveil a feeling of embodied newness. The switch that turns on inspiration. In a world where once unimaginable achievements are already past tense, or needs are put aside in the mechanics for achieving them, an incredible energy is demanded to collaborate, communicate, lead, live life, and perform, simultaneously. The artistic side effects at this pace are difficult to avoid.
My role is to use my own creative resource to engage in a conversation that awakens a dormant inner world of the person (who makes the artist).
It’s an opportunity for me to show that the architect, builder, and dweller, are the same person.
If it’s your home, better to make it a place you want to live.
Using my creative development practice with a new project that we make together, our aim is to reveal this tangible newness that resonates with something deeper, clearer and truer, fresh eyes and ears. It then needs to be understood, refined, and when ready, assimilated back into practice that aligns with the existing brand, in a way that breathes a non-distructive energy into immediate, and future creation.
If needed, getting a deeper understanding of the conceptual work done by the creative director can allow less restrictive/permissive dialogue throughout the entire infrastructure. This streamlines impact, allows for personal expression, and reduces wasted energy (for everyone).
This process is also about understanding and taking personal responsibility for the people that make up the support team, which for much of the year, are the equivalent of a village. Investing focused energy and time doing this - allows for far less energy spent second guessing, doubting or redoing the many decisions demanded in life ahead.
As the industry stands today, I believe a process like I have illustrated above is essential for a sustainable music career, if the aim is to keep the hearts of a large audience.
It is not an extension of management, but a personal responsibility of the creatives own health, like any other form of health.
An artist's dollar value is our sensitivities uniquely translated to engage with strangers. This language is not created by the life of a performing artist, but of a person able to hold onto their human experience in life, and communicate it, as a performing artist.
Allowing our internal dialogue to collide into this business of living, albeit uncomfortable, is the best chance we have on originality, and touching the hearts of strangers.